Beauté·Bien-être·Hygiène

↓ Maison de beauté ↓

Welcome to

Rue Capucine

every beauty belongs here ♡

Illustrated shelf of skincare, hair, body, hygiene and wellness products in the shop window
Window box planted with red nasturtiums
XXXIII Ouvert!come on in
everyday essentials in the window psst… the door is open these are capucines!
  • Authenticated brands only
  • Clean options, clearly marked
  • For every skin and hair type

The street
where every
beauty belongs

Page 01

A beauty and wellness destination for authenticated brands, curated for every skin type, every hair type and every routine. Come in, look around, stay a while.

Take a stroll → Become a partner

Four corners,
one street

← Take a stroll →

Wander from your morning cleanser to your evening ritual. Every corner is curated, and every product has earned its place.

start here ↓
Illustrated skincare: serum, cream, micellar water, hand cream and balm
SkincareN° I

Cleansers, serums and creams that keep things simple and let your skin do the talking.

Cleansers · Serums · Creams

 every texture!
Illustrated hair care: shampoo, conditioner, hair mask, hair oil and hairbrush
HairN° II

Healthy hair, whatever its texture: straight, wavy, curly, coily or somewhere in between. Care that nourishes from root to tip, so your hair feels as good as it looks.

Shampoos · Conditioners · Treatments · Oils

 the everyday ones
Illustrated body and hygiene products: body lotion, toothbrush, toothpaste, deodorant and soap
Body & HygieneN° III

Everything your body uses every single day: body washes, lotions, deodorants, hand care and oral care, chosen to feel good on every skin.

Body care · Hygiene · Hand care

 breathe in…
Illustrated wellness products: candle, bath salts, body oil, mist and hairbrush
WellnessN° IV

Rituals, rest and little daily moments for yourself, because feeling good always shows.

Rituals · Sleep · Self-care

Three promises
on every shelf

→ Our rules

Every house has its rules. Ours are short, and we never bend them.

Ithe real thing

Authenticated, always

Every product on our shelves comes from the brand itself or its official partners. No grey market, no guesswork, just the real thing.

IIeasy to spot

Clean options, clearly marked

Looking for clean formulas? We carry them, and we make them easy to spot, so you can choose what is right for you.

IIIyes, you too ♡

Room for everyone

Every skin type, every hair texture, every age, every routine. If you've ever felt left off the shelf, Rue Capucine was built with you in mind.

How a product
earns its
address

↑ How we curate

Nothing moves onto Rue Capucine by accident. Every product walks the same four steps.

no shortcuts, ever

01

Chosen

We pick brands for what they do, who they are made for and how well they work, including the ones our community keeps asking for.

02

Authenticated

Every product comes straight from the brand or its official partners, and is traced back to its source.

03

Read & tested

We read every label and live with every product before it ever reaches a shelf.

04

Given an address

Only then does it move in, right next door to the products we already love.

Hand-drawn brick wall, tree and bench, as on the Rue Capucine bag The Rue Capucine kraft bag, full of products, sitting on the bench take a seat our bag, waiting for you
→ Free advice

Not sure where
to start?
Ask us

Our team is here for honest, free advice, with no pressure, no jargon and no judgment.

Tell us about your skin, your hair, your routine or what you've been looking for, and we'll point you in the right direction. Sometimes the best recommendation is the one product you're missing, not ten new ones.

Ask for advice →

→ For brands & retailers

Let's share the street

Rue Capucine is a meeting point. We bring authenticated brands together with the people and places who'll love them.

pick your door
A full shelf of products from partner brands
You make the products

For brands

Looking for a home in the region? We introduce authenticated brands to a community that reads labels, asks good questions and stays loyal.

  • A curated shelf next to brands that share your values
  • Storytelling that does your formulas justice
  • A team that knows your products inside out
I'm a brand →
You sell or use the products

For retailers, spas & salons

Want a beauty and wellness assortment without the guesswork? We help you choose, stock and present the right products for your clients.

  • An edit built around your clients and your space
  • Authenticated products, traced to the source
  • Product knowledge your team can share with confidence
I'm a retailer →